There are thousands of email platforms available for email marketing. All the platforms are using the same SMTP protocol to transfer an email from sender to recipient. But what if, you create your own SMTP server for sending bulk emails at an affordable price?

This is the best method to send bulk emails at an affordable price. If you have email marketing knowledge, then must go for your own SMTP server.

Not only affordability, there are many other reasons available for sending bulk emails. Let’s find out

What is an SMTP server?

When you configure a mail transfer protocol on any server known as SMTP server. This protocol is responsible for collecting information from the email sender and transferring it to the recipient’s mail server from a particular port.

The protocol is only used for sending emails, not for receiving emails to the recipient’s inbox. Creating your own SMTP server is helpful to send bulk emails at once.

Bulk emails are those when you send the same promotional message to a large number of audience.

Sending bulk emails from the SMTP server is as simple as normal software. Here, you need to apply email authentication, DNS record, and domain address.

Top Reason to Create Own SMTP Server

There are many reasons available for creating your own SMTP server that you should be aware of.

Customization and Flexibility

Because you are creating your own SMTP server, you have more control over hardware, software, management, and security. You can customize everything including email delivery settings, authentication protocols, and security measures to meet your specific needs. 

You have the flexibility to improve your sending capacity based on emails. There is no limit on sending emails on a daily basis. This level of customization allows for greater flexibility in managing email campaigns and communication workflows.

Higher chance of Deliverability

Owning an SMTP server will give you the option to customize email deliverability. By managing your own SMTP server, you can optimize email deliverability rates by implementing best practices for sender reputation management, authentication protocols (SPF, DKIM, DMARC), and compliance with email regulations. 

This can help ensure that your emails reach recipients’ inboxes instead of being flagged as spam or bouncing.

Enhanced Security

No doubt, running your own SMTP server gives you greater control over email security measures such as encryption protocols (SSL/TLS), firewall configurations, and access controls. This allows you to safeguard sensitive information and protect against unauthorized access or malicious attacks.

Because this will run on your existing server that means no one can access your data. You can shift your SMTP server into a bulletproof SMTP server if needed.

Cost Savings

This is the most cost-effective solution if you are sending bulk emails. Here, your cost associates like server cost, initial SMTP setup, IP address, and platform charge. Once you set it up, there is no cost need to pay. In the long run, it can be more cost-effective than relying on third-party email service providers. 

You can avoid subscription fees and usage-based pricing models when you have a large volume of email traffic. 

Privacy and Data Control

Creating your own SMTP server will provide more control over your email data. You can manage your data as your own from the panel and do not need to share it with the third-party service provider. 

This is important for those types of businesses that handle confidential or sensitive information.

Scalability: 

Owning your SMTP server gives you the flexibility to scale your email infrastructure as your business grows. You can easily upgrade hardware, allocate additional resources, or optimize configurations to accommodate increased email volume or changing requirements.

We also offer the SMTP service at affordable rates as you need. Our SMTP service includes email-sending capacity based on price, initial setup cost, one panel, and a level of support to enjoy sending emails.

Not only this, we also offer bulletproof SMTP service to send any email without worry about service suspension.

Conclusion

If you want to send large amounts of emails, then creating your own SMTP server is a perfect email marketing solution. You can use this to send bulk email without replying on other platforms. You can apply email authentication, SSL security, and other email things. Here, all of your data will stored on your server and it is easy to access. An SMTP server is an important protocol to send and transfer your to the recipient server.

But keep in mind the SMTP server provider should be reliable, scalable, and fulfill all of your needs. Check online reviews to understand the quality of the server that they provide to previous clients.